Mint Launches Re-Design; Are Conversion Rates Up?

08.18.08 | Money Management | 0 Comments | by junger

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Mint, the online money management and personal finance tracking tool, has launched a re-design of their site.

From their blog:

Starting today, you’ll find a refreshing new look which reflects the new features we’ve added to the site since launch; enhanced budgeting tools, brokerage and investment accounts, mortgage accounts, student loans, and auto loans. We’re also kicking off a series of “how-to” guides designed to simplify your financial life, giving you practical, actionable advice on things like saving for retirement, paying off your student loans, buying a car, creating a personal budget, and more.

According to TechCrunch, the re-design is aimed at increasing conversion rates — and it's doing just that.

That normally isn’t big news, but what caught my attention is that Mint has been bucket testing various redesign formats with some users and is seeing conversion rates increase by 20% over the current site.

That equals “hundreds of thousands” of more registered users over the course of a year given their current growth rates, says CEO Aaron Patzer. When we last checked in with them, they had 350,000 registered users and were tracking $11 billion in assets. Those numbers are likely substantially higher now.

Even though Mint is one of the more well-known online finance-tracking applications, it hasn't always done what I've needed it to do, including loans, investments, and more. The re-design is apparently supposed to help users track these accounts (which have been added in the past months) easier.

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