And you thought "if it bleeds, it leads" only applied to TV news.
As far as I know, ING isn't going to stop offering their high-yield online savings accounts anytime soon. It's still worth opening an account with them for the instant 10% bonus you get, but they haven't had the highest APY anytime recently (they ranked #6 in my non-scientific Top 10 Online Savings Accounts).
Now comes news that, according to comScore Networks, ING applications have dropped big time.
Data from comScore Networks, a web audience measurement firm, show that ING Direct's share of submitted applications among six major online account providers tumbled to 25 per cent in the fourth quarter from 53 per cent a year earlier.
In contrast, market share rose to 19 per cent from two per cent at Citibank Direct, to 21 per cent from 14 per cent at HSBC Direct, and to 17 per cent from zero at Washin ton Mutual.
Market share fell to 12 per cent from 22 per cent at Emigrant Direct, part of New York's Emigrant Savings Bank, and to eight per cent from 10 per cent at Capital One Financial Corp.
ING has done amazing things — basically inventing the entire high-yield, online savings account. And they're still at it, with their new Electric Orange checking account, which offers a 3.00% APY.
But the online savings accounts? I haven't logged into mine in who knows how long.
I just don't use it. And I don't think I'm the only one.
With more brick-and-mortars getting into the high-yield online account game, ING is shifting its products — understandably. That's the mark of a good company.
So while their online savings account may not be their main product in the future, it seems highly unlikely that the company is going anywhere (bad) anytime soon.


First I’d say STAY AWAY COMPLETELY from ING Direct.
Back in September 2001 I opened an account with $10K. Within 2 months I added another $10K to the account. Then I tried to get my money out 18 months later and for over 3 months ING DIRECT kept sending me in the postal mail system a notice saying “Invalid Account Number”. Even though I called them numerous times to correct the problem, ING Direct continued to site the “Invalid Account Number” excuse and sent rejects via mail even though ING DIRECT had both my work and home numbers (both with answering systems attached). The folks at 1-888-ING-0272 were of no help. Mostly excuses and more excuses but they never solved the problem.
I had to write them two checks for one dollar to finally get my needed money. The first check resulted in the account number being updated according to the letter but when I requested the transfer I got the “Invalid Account Number” excuse again. The whole thing took a second check for a dollar (with a letter from my new lawyer) before they got me my money 6 months after I needed it. (We lost the house because I could not get the down payment out of ING DIRECT from my account.)
Then in 2004 I emptied the account down to $40.00. I changed my will to include the ING DIRECT account as a gift to my granddaughter when she turns 65, she is 8 now and was 5 then. I left the account in my name so that I was responsible for the taxes on interest until my death. Then I proceeded to forget about the account and talk anyone I hear talking about ING DIRECT out of doing business with ING DIRECT. I think I was mostly successful in my attempts.
This month I received a letter from ING DIRECT out of the blue. Since September 2005 ING DIRECT stopped sending me quarterly statements.. In the letter ING DIRECT states account was closed. The statement says “Since your Orange Savings Account has had little to no activity it looks like we weren’t able to help you save. As a result we closed your account.” Yet on the same statement the “Year to date interest” is $1.10 at an “Annual Percentage Interest Yield” of 4.47%. So it has had activity through 3 quarters of the year.
So now an 8 year old girl lost her future account. The almost $50.00 was transferred to my checking account and now I have to go back to the lawyer to remove the account from my will. Yet THEY NEVER GAVE ANY WARNING or ATTEMPTED TO CONTACT ME before closing this account. I’d have easily transferred as much as necessary to keep it open. And I have a great credit score so I know they could not have decided to can me due to bad credit rating.
ING DIRECT has no concern for you as a customer, they just want your $25.00 to start and then more. But if you don’t keep adding to it ING DIRECT will just throw you out without any warning at all.
My advice to one and all, STAY AWAY FROM ING DIRECT!!! Go to any other on line bank and you will be much better off.